That mass media supports children's learning at scale across a variety of educational outcomes is widely acknowledged, effects which are further enhanced when content is co-viewed with a parent or primary caregiver. "Ahlan Simsim," a children's educational television show produced in the Middle East, is focused on supporting children's…

Provides examples from a study of six test segments of the television series "Alam Simsim," the Egyptian "Sesame Street," to illustrate how a systematic analysis of children's artwork can be used with other research tools to gain feedback from children. Shows how formative research is used to bring children into the production…

Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…