This article discusses audience responses to a children's soap opera produced and broadcast in Kenya. It examines the evaluation process in relation to qualitative audience research within Cultural Studies. It challenges an Entertainment-Education model of media as vehicles for messages and links strongly with Communication for Social Change…

There are two categories of children's television in Kenya: television "for" children, most of which is imported, and television "by" children, all of which is produced in Kenya. Most of the television by children is produced and broadcast by Voice of Kenya television, much of it made up of programs growing out of…