The quarter annual reports about "Sesame Street" from the Children's Television Workshop (CTW) from 1969 through 1975 were analyzed for evidence that criticism in the periodical literature had influenced the programming and decision making policies of CTW during that time, as well as the audiences involved. Significant evidence that…

This study provides a theoretical focus for evaluating media communication, a generic model which operationalizes this focus, and a case study which documents how this model was applied in the evaluation of the effectiveness of "Carrascolendas," a bilingual television program for children. The core of the model involves two indexes:…

This study examines the failure of urban schools to meet the educational needs of minority children and explores the possibilities of using television as a tool for educational change. It discusses three television series ("Sesame Street,""The Electric Company," and "Fat Albert and the Cosby Kids") with regard to their success as teaching/learning…

An experimental curriculum module was designed and was tested to determine its success in helping children cope with negative influences of viewing violence on television. Instructional treatments were administered in two forms: concept presentation, in which subjects were shown how various components of production are used to create a dramatic…

Both teachers and parents assisted in a study of the effect television viewing has on reading achievement. Second-grade teachers in the Montclair (New Jersey) school district identified students who read at least one year above grade level (high achievers) and students who read at primer level or below (low achievers). Parents of these students…

This study evaluated the circulation of videotapes at three branches of the Public Library of Youngstown and Mahoning County (Ohio). The study focused on what types of videotapes patrons were most likely to check out; the categories examined included fiction, nonfiction, and children's videotapes. Data were gathered for a one-week period, and a…