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| Reports - Research | 3 |
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Hart, Karen J. – 1981
A study was conducted to evaluate television commercials based on their reading (or print) content. Commercials aired on the three major networks during Saturday morning programing were viewed for six consecutive weeks. Each commercial was analyzed to determine how it used printed words to sell a product. The results revealed that the printed word…
Descriptors: Childrens Television, Content Analysis, Elementary Education, Reading Research
Download full textKlein, Patti J. – 1997
A study explored the vocabulary development available in a variety of current preschoolers' television shows. A quantitative analysis of seven programs on two networks (PBS and Nickelodeon) was undertaken over a total viewing time of 40 hours; a qualitative analysis of techniques used to present vocabulary was also documented for these shows.…
Descriptors: Childrens Television, Comparative Analysis, Educational Television, Language Acquisition
Winter, Judith – 1980
Three weeks of programing on a major television network during probable children's viewing times was subjected to content analysis to determine the number and types of reading and writing activities performed by television characters and newscasters. The purposes of this analysis were to discover whether television treats reading and writing as…
Descriptors: Characterization, Childhood Attitudes, Children, Childrens Television
