This research examined whether parents can recognize modified brands in children's programming, and whether program educational value and active mediation intention would moderate perceptions of modified brand references. An experiment was conducted with 109 parents of child(ren) between 3-6 years old. Participants watched clips that…

Because fractions and percentages can be difficult for children to grasp, connecting them whenever possible is beneficial. Linking them can foster representational fluency as children simultaneously see the part-whole relationship expressed numerically (as a fraction and as a percentage) and visually (as a pie chart). NCTM advocates these…

It has often been proposed that young (three to six years old) children's television viewing habits contribute to early-onset obesity. Three explanations that link television viewing patterns of young children with the development of obesity are considered. First, television viewing displaces time available for physical activity, reduces energy…

The paper discusses the importance of prosocial behavior from the media and its effects on children. The paper reviews several research studies on prosocial and media on children. The paper also offers implications and limitations dealings with prosocial behavior and media on children.

Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…

Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

Traces the children's television advertising policy dispute from 1970 to the termination of its most recent phase by the Federal Trade Commission in 1981. Suggests that concerned groups might have more impact on children's advertising policy by working outside the regulatory administrative process. (PD)

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…

Examines forms of communication used in commercials to convey social stereotypes. (Forms refer to production techniques such as level of action or movement, pacing, camera techniques, and auditory features.) (PD)

Notes that the proposed regulation of children's television advertising may eliminate competition, increase consumer costs, and result in poorer programing. (RL)

This paper begins with an introduction which covers viewing time; television as a significant developmental experience; Piagetian stages of cognitive development; and changing developmental tastes in television viewing. The paper then focuses on television in relation to learning; television and violence; advertising; and parents' ability to…

A discussion of television advertising's impact on children and what teachers can do to guide children in their viewing of television. (DD)

Investigates the efficacy of including peer interaction in television advertising directed to children. Results suggest that this variable provides increased liking for commercials, but does not affect product desirability. Nine references are cited. (Author/MER)

Reports on three types of separation techniques used by networks to assist children in distinguishing between programs and commercials. Results indicate that children were unable to make effective program/commercial distinctions on the basis of any of the network separators. (PD)