One of the staple components of "Sesame Street" over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts. Histories of the show have recognized these segments and referred to them as commercials, but to date, literature lacks a comprehensive…

Discusses the pros and cons of banning television advertising from children's television. (CM)

The paper discusses the importance of prosocial behavior from the media and its effects on children. The paper reviews several research studies on prosocial and media on children. The paper also offers implications and limitations dealings with prosocial behavior and media on children.

Presents the view that activist groups whose attitude is that television advertising is bad for children are scaring off the advertisers and making it difficult for positive children's programs to obtain funding. (SS)

Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…

Compares the experience of television watching, especially by young children, with that of drug-taking in that both actions serve to remove children from their environment and both are basically passive states. Discusses the issues of television violence and advertising. (BR)

A statement by the chairman of the subcommittee, Representative Edward J. Markey opened this hearing on H.R. 1677, the Children's Television Act of 1989, a bill which would require the Federal Communications Commission to reinstate restrictions on advertising during children's television, to enforce the obligation of broadcasters to meet the…

Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

Notes that self-determination has long been recognized as primary value of social work practice, regardless of perspective or approach. Contends that children's television, a public arena in which children and their parents fail to encounter choice, has received little attention from social work. Examines demographic, structural, historical, and…

Traces the children's television advertising policy dispute from 1970 to the termination of its most recent phase by the Federal Trade Commission in 1981. Suggests that concerned groups might have more impact on children's advertising policy by working outside the regulatory administrative process. (PD)

Reviews the events surrounding the Federal Trade Commission's efforts to regulate television advertising aimed at children. Discusses the fairness of children's advertising and considers the question of who should make decisions regulating children's viewing: the family or the government. (GC)

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…

Differences in formal aspects of television commercials aimed at boys and those aimed at girls were investigated. Formal attributes were defined as production techniques such as action, pace, visual effects, dialogue and narration, background music and sound effects. Two aspects of content were also examined: aggressive behavior and the gender of…

Four reproducible pages containing activities to help children understand the effect of television, to question what they watch, to study how they use television, and to explore aural and visual awareness. (MT)