This study provides an analysis of how the term "media literacy" has been defined by authors of articles published in the Journal of Media Literacy Education. It generates answers to two questions: (1) To what extent does there appear to be a shared meaning for the term "media literacy" across authors who publish articles on this topic, and (2) When authors cite definitions of media literacy, which sources do they use most often? The findings of this content analysis reveal that there are a great many definitions being used for media literacy as well as a large number of sources being cited for those definitions. This study uncovered more than 400 definitional elements, which were then organized into a six-category scheme that reflects the full span of thinking exhibited by authors of the 210 articles published in this journal.