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Captive Kids: A Report on Commercial Pressures on Kids at School.

Consumers Union of the United States, Yonkers, NY. Education Services. – 1995

This report identifies some of the different forms that in-school commercialism takes, from outright advertising in school hallways to sponsored educational materials that often contain brand-name plugs and biased messages. It examines the reasons why corporations and other commercial organizations are interested in marketing to kids in the…

Descriptors: Advertising, Business, Business Responsibility, Class Activities