This article presents a curated collection of nine teaching innovations presented at the Association for Business Communication 89th conference in the "oil capital of the world," Tulsa, Oklahoma, as well as online, in October 2024. Many of the MFA presenters demonstrated how AI can be used, integrated, and analyzed in business…

Although marketing education has seen a dramatic shift toward hands-on, experiential learning in recent years, the teaching of pricing has fallen behind complementary elements of the marketing mix in pedagogical execution. Although the teaching of pricing has shifted focus from economic-based models to value-based pricing in theory, available…

"The Power of Probability" is a new math program aligned with the National Council of Teachers of Mathematics (NCTM) and Common Core State Standards, which gives students opportunities to practice their skills and knowledge of the mathematics of probability. Developed by The Actuarial Foundation, the program's lessons and worksheets motivate…

Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…

Calibration is a technique that is commonly used in science and engineering research that requires calibrating measurement tools for obtaining more accurate measurements. It is an important technique in various industries. In many situations, calibration is an application of linear regression, and is a good topic to be included when explaining and…

Several teachers share their ideas for classroom activities. These include: (1) combining science and art on Earth Day; (2) implementing an inexpensive incentive scheme to get students to bring their signed papers back to school on time; (3) involving students in a virtual zoo; (4) planting real grass in Easter Bunny baskets; and (5) creating own…

Describes how, with only a basic level of computer competence, the author managed to successfully integrate computer usage into her business communication course, despite the administration's inability to provide support. Discusses what she did, why, and how. (SR)

Notes that not having anything to say is a major hurdle in the writing process at the middle school level. Describes two common classroom experiences, based on the software programs "GeoWorld" and "Food for Thought," that enable all students to acquire and share information together. (RS)

Offers seven brief descriptions of class projects and assignments used successfully in writing classes of all sorts, from first-year composition classes to business communication to computerized writing labs. (SR)

Discusses logistics and design of an interactive teaching environment at Nova Southeastern University (Florida). Design elements include preparing instructional materials; monitoring progress; raising teacher awareness; support for learning; questions and answers via e-mail; timeliness of class participation; assessing student readiness; real-time…

Written by middle school, high school, and college writing teachers, the 30 lesson plans collected in this book represent a mix of computer-based units for teaching writing. They cover many types of writing from journalism to literary essays, fiction, and poetry, and many aspects of the writing process, from brainstorming for ideas to prewriting…

Describes how teachers (of grades 4-12) can use computers to teach writing at a variety of levels, from the one-computer classroom to the most sophisticated, networked environments. Describes approaches for four electronic environments, how they might best be used, and what types of computer facility are needed. (SR)

Suggests ways to better implement the World Wide Web as a powerful teaching tool. Considers three general educational strategies, each of which taps into different strengths of the Internet as an information delivery system. Describes daily Internet-based exercises, project involvement activities, and cyber field trips. (AEF)

Maintains that to encourage student discussion about history, students must have something to say and be willing to say it, and the teacher must be able to guide a discussion. Describes a secondary-level course in which student discuss assigned readings on an electronic mail bulletin board. (CFR)