This research is based on two studies that focus on teaching students how to integrate and assess social networking tools in marketing communications. Study 1 examines how students in marketing classes utilize social networking tools and explores their attitudes regarding the use of such tools for marketing communications. Study 2 focuses on an…

This article includes a review of the literature on personal epistemology and the reflective judgment model and applies these theoretical concepts to undergraduate students who engage in service-learning projects. The application will provide instructors with greater understanding of students' abilities and limitations in their…

The popularity and rise in online courses have somewhat taken the author by surprise. Starting as a college instructor three years ago, the author has witnessed the tremendous interest in online programming. In fact, it is the fastest growing enrollment at the kindergarten-12th grade and higher educational levels. At the university level,…

Students now have at their disposal a range of Web 2.0 authoring forms such as audio and video podcasting, blogging, social bookmarking, social networking, virtual world activities and wiki writing. Many university educators are interested in enabling students to demonstrate their learning by creating content in these forms. However, the design…

In the emerging era of the "read-write" web, students can not only research and collect information from existing web resources, but also collaborate and create new information on the web in a surprising number of ways. Web 2.0 is an umbrella term for many individual tools that have been created with web collaboration, sharing, and/or new…