Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Advertising | 1 |
| Assignments | 1 |
| Case Method (Teaching… | 1 |
| Class Activities | 1 |
| Communication Strategies | 1 |
| Corporations | 1 |
| Institutional Advancement | 1 |
| Institutional Characteristics | 1 |
| Nonprofit Organizations | 1 |
| Organizational Communication | 1 |
| Persuasive Discourse | 1 |
| More ▼ | |
Source
| Communication Teacher | 1 |
Author
| Lemesianou, Christine A. | 1 |
Publication Type
| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
Audience
| Teachers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkLemesianou, Christine A. – Communication Teacher, 2007
Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…
Descriptors: Advertising, Organizational Communication, Persuasive Discourse, Public Relations
