Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Imagine saving just one of the 23,000 species threatened with extinction. Students studying endangered species in a general life science course faced the decision of which species to save as a summative assignment in a unit on scientific explanation and argumentation. They used the claim, evidence, and reasoning (CER) framework in which students…

Over the last couple of years, White nationalist groups have been at the forefront of American political life, especially with the events in Charlottesville, Virginia. The historical roots of White nationalist movements run deep in the United States and are most closely associated with the Ku Klux Klan (KKK). In this article the authors explore…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

Teaching students how to think critically and develop lifelong habits of evidence-based inquiry outside of the classroom is a primary goal for educators today. This paper describes nine activities designed to promote evidence-based critical thinking in college or high school classrooms in any discipline. We have developed a seven step process for…

Describes an exercise that teaches the reverse of promotion--demand reduction. Discusses persuasive strategies to reduce demand for a product. (SR)

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

Describes three approaches to writing a persuasive sales letter that require the student to either taste a product, try out an item, or touch an object before writing the sales letter to a prospective audience. Describes preassignment activities, the assignment, and student reaction to the activities. (SR)

This paper delineates an exercise where students are encouraged to give their point of view to a quotation received (the activity is an adaptation from the Impromptu Speaking event in Competitive Forensics). The paper states that students are to explain the meaning of a quotation (topic themes may be from ecology, education, environment, life,…

Courtroom scenes in literature seem to have a special magic with students (probably because of all the trials seen on television, fiction or non-fiction). Students in a composition and literature course at the University of Nebraska, after reading Thomas Hardy's "Tess of the D'Urbervilles," wrote "closing arguments" for either…

Presents a case (based upon an actual situation that occurred between an insurance underwriter and a major university) used in a business writing course. Notes that the assignment requires students to compose a letter that addresses complaints, conveys bad news, maintains good will, and attempts to persuade the reader to renew a contract under…

Describes an activity in which students study and then create effective television public service announcements, thus integrating reading, writing, speaking, and drawing. (SR)

Noting that the process of making and supporting generalizations and argumentation are two thinking strategies that cut across almost every subject area, this paper presents several class activities designed to improve students' ability to make and support generalizations and produce arguments in a written (or oral) composition. The first activity…