This paper presents an example of a project used in an undergraduate business intelligence class which integrates concepts from statistics, marketing, and information systems disciplines. SAS Enterprise Miner software is used as the foundation for predictive analysis and data mining. The course culminates with a competition and the project is used…

An intensive statistics course, developed as part of the graduate degree program in public administration at the University of Southern California, meets for eight hours on eight consecutive Saturdays. Its salient features include a preparatory period, concentrated class activity, an application period and individual assessment. (JMD)