This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 "My Favorite Assignments" presented at the 2019 Association for Business Communication's annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer…

This research is based on two studies that focus on teaching students how to integrate and assess social networking tools in marketing communications. Study 1 examines how students in marketing classes utilize social networking tools and explores their attitudes regarding the use of such tools for marketing communications. Study 2 focuses on an…

Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…

In the emerging era of the "read-write" web, students can not only research and collect information from existing web resources, but also collaborate and create new information on the web in a surprising number of ways. Web 2.0 is an umbrella term for many individual tools that have been created with web collaboration, sharing, and/or new…

Writing 125 is a 13-week course that all first-year students at Wellesley College (Massachusetts) are required to take. One instructor teaches a section of it called "Law in Contemporary Society" which centers writing and reading activities around legal issues, namely "Roe v. Wade" and "Webster v. Cruzan." As an…

In its position statement, the International Reading Association states that technology needs to be an integral part of literacy instruction. This article describes two ways of integrating technology into an EAP curriculum that focuses on building students' reading and writing skills. In essence, the goal of the article is to demonstrate that…