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Benoit, William L.2
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"Isocrates on Rhetorical Education."
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Benoit, William L. – Communication Education, 1984
Sketches the life of Isocrates, the father of eloquence, and discusses his views on rhetorical education. (PD)
Descriptors: Biographies, Classical Literature, Educational Philosophy, Greek Literature
Isocrates, Aristotle, and Credibility Research.
Benoit, William L. – 1984
Both rhetorical theorists and attitude change theorists agree that characteristics of the source of persuasive communication can improve the persuasiveness of that message. Writers from both perspectives have approached this notion from two divergent perspectives. Isocrates was concerned with the speaker's prior reputation, which is quite similar…
Descriptors: Classical Literature, Communication Research, Comparative Analysis, Credibility