Reorganizes Aristotle's system of topics (as presented in Cicero's "Topics") to provide a useful tool for corporate speechwriting. Illustrates with a case study how a modern speechwriter/speaker might use the topics to develop a subject fully. (PD)

In a letter to Aristotle, the author (as Phaedrus) gives an overview of communication as it is now taught compared to what was learned in ancient times and suggests rhetorical principles that modern teachers should not forget. (PD)

Demonstrates that business writers rely far more heavily than expected on classical figures of speech. Uses Aristotle's "Rhetoric" to show that figures of speech offer a powerful tool for the persuasive function of modern business communication. (PD)

Explores the analogy between teaching writing and teaching virtue and concludes that teaching writing with its focus on practical reasoning and prudence is bound up in similar ways with teaching moral goodness. (PD)