It is argued that the marketing concept should be applied to the student-teacher interaction in colleges and universities, focusing on marketing's consumer orientation, whereby the exchange process is driven by the desire of one party to satisfy the needs of the other. Relevant marketing mix variables are outlined. (MSE)

SYMLOG, a method for capturing group members' perceptions of their interactions, is a useful research methodology which can also be used to teach group competencies. Drawing from social psychology, management, and communication disciplines, researchers using SYMLOG have captured issues of leadership, cohesion, and group processes over time. Using…

This paper explores the college classroom as a cybernetic system and the implications of such a conceptualization for college teaching. (MK)

The relationship between cognitive style (field independence/field dependence), proctor/student interactions, and achievement of undergraduate students in a Personalized System of Instruction (PSI) course was studied. Field dependence/independence was measured using the Group Embedded Figures Test (GEFT), which measures ability to identify a…

The use of discourse analysis in examining the classroom language interactions between English teachers and their students builds on the basic concepts of language function and language sequence. The four language functions are eliciting, informing, directing, and boundary marking (marking the divisions of discourse units). The three language…

A study was conducted to analyze the role that nonverbal communication plays in classroom climate. A 40-item classroom communication climate questionnaire was developed, and administered to 76 students and 8 teachers to determine its reliability and validity. After several changes and deletions, the final version of the questionnaire was…

This study found that professors (n=76) ask on average about 25 questions each class hour, the majority of which are higher-level questions. They pause about 2.25 seconds after questions and 0.45 seconds after student responses. Professors teaching education classes differed little from professors teaching noneducation classes. (Author/DB)

Former candidate for U.S. Assistant Attorney General Lani Guinier is attempting to make law school and the legal profession more welcoming to women, in part by rejecting use of the Socratic method in classroom discussion, which she feels is intimidating, combative, and discriminates against women. Others say the Socratic approach encourages men…

This protocol materials unit, based on the interaction component of instruction, is designed to help prospective teachers better understand verbal behaviors as related to fair (positive feedback) and unfair (negative feedback) responses. Fair verbal behavior is defined as following a standard of equal treatment toward all students and as free from…

Assessed relationship between cohesion and dimensions of self-disclosure in classroom setting versus therapy groups and intimate relationships. Determined that unintentional and positive disclosures rather than self-disclosure were associated with high classroom cohesion. (Author/CM)

Noting that teachers' nonverbal behaviors are frequently inconsistent with their verbal messages, a situation that detracts from student learning, this paper offers an activity for focusing prospective teachers' attentions on the frequency and impact of discrepant verbal-nonverbal messages occurring in the classroom. The step-by-step process is…

A study investigated how oral discourse affects the communicative process of teaching and learning and how that process influences and is influenced by the goals and expectations of college instructors and college students. Three college classes were observed for one semester. Data were collected in the form of field notes, cassette tapes of…

The effects of faculty training in sex equitable and effective interaction skills were assessed. Twenty-three professors participated in a two and one-half day training workshop that focused on (1) the elimination of sex-biased teacher-student interactions in the classroom; and (2) the distribution, precision, and quality of teacher responses to…

As a botanist uses specific, non-judgmental descriptions that are part of a conceptual framework to help see different varieties and characteristics of plants, so teachers can see more clearly what they do if they describe rather than judge what is done. If the purpose of using a framework or model to discuss lesson presentations and classroom…

Techniques for observing the classroom behavior of teachers and students are examined. These techniques provide a framework for analyzing and understanding classroom interaction, for making decisions about what should be happening, and for changing instructional behavior when it is necessary. The observation methods allow collection, analysis, and…