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Direct linkTomkovick, Chuck – Journal of Marketing Education, 2004
Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…
Descriptors: Altruism, Educational Principles, Classroom Environment, Guidelines
