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Heyer, Elfriede A. – 1985
Advertisements can be used in many ways to facilitate the teaching of a commercial language. If reproduced as slides or other visual aids, they serve as a visual warm-up exercise for each class period, either reinforcing previously discussed topics or introducing new ones. Catchy headlines in commercials promote rapid expansion of vocabulary and…
Descriptors: Advertising, Business Communication, Class Activities, Classroom Techniques
Guindal, Albert Lopez – 1985
Humor is an excellent teaching tool because, in addition to preventing classroom boredom and monotony, it introduces lateral aspects of language such as irony, sarcasm, mockery, elision, ellipsis, and euphemism. Humor in language can be approached interactively or structurally through a variety of activities. It can be used to expand vocabulary,…
Descriptors: Class Activities, Classroom Techniques, Comics (Publications), Cultural Context