The full potential of educational television cannot be exploited unless certain assumptions inherited from network television are discarded: television need not be broadcast, it need not have glossy packaging, and it need not make use of the same techniques and equipment as large-scale broadcast television. Throughout this manual techniques and ideas are pooled so that the dichotomy between teachers and technicians can be avoided and educational television can be used to its full potential. Suggestions are included for various uses of television in education, including camera placement, movement, planning, learning to observe, and animation. Appendixes describe script layouts and the mini-studio and give a glossary of terms. (RH)