This article presents an exploration of college student perspectives of their zeitgeist over five semesters during and after the COVID-19 pandemic. At the start of each semester, from Spring 2021 through Spring 2023, between 100 and 150 individuals offered words and/or phrases which they believed characterized the spirit of the time. While this practice article does not evaluate anything formally, results from more than 500 students indicate commonalities and differences that provide insights to the mindset, interests, and concerns of Generation Z consumers of fashion goods and education.