Argues the cloze procedure is the appropriate method of assessing the readability of business writing. Uses this procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). Finds one important GASB statement unreadable by college-level readers. (NH)

Proposes that readability formulas cannot predict text difficulty. Presents results of an experiment designed to demonstrate that "text difficulty" is determined by individual differences (perception) and not by the objective qualities of a text. (NH)