While the university prospectus is recognized as an important marketing communication tool for higher education recruitment strategies, it has become overlooked as many researchers have focused on other communication channels, such as social media and websites. Although focus has been placed upon Higher Education Institution (HEI) brand…

Several studies point out the link between sociability and academic results. In this paper, we highlight a phenomenon of asymmetry in the perception of friendship. This occurs when a student think he has more or less friends than he really has. We present an experimental method that allows us to analyze this question in relation with the academic…

Most universities provide career development services to their students. Research on the effectiveness of these services in promoting retention and graduation is minimal and focused on global outcomes rather than differences among participants. Research to date suggests that between three and nine clusters (groups) of individuals would benefit…

In this article, the author describes five types of teachers who remain in the yeoman or domestic category of the profession, that is, who rely more on standardized idiosyncrasy than on the numen of "personality" as a means of ensuring recollection among their students. These are: (1) the Mother; (2) the Martinet; (3) the Peer; (4) the Maverick;…

Previous research on sensation seeking (SS) was dominated by a variable-oriented approach indicating that SS level has a linear relation with a host of problem behaviors. Our aim was to provide a person-oriented methodology--a probabilistic clustering--that enables examination of both inter- and intra-individual differences in not only the level,…

Maternal support offered to sexually abused children following disclosure may be a crucial factor in children's recovery. A person-centered approach was used to examine how profiles of nonoffending mothers could better describe their ability to support their children after disclosure. Cluster analyses based on a total of 226 nonoffending mothers…

The purpose of this study was to explore personality type differences among high school band, string orchestra, and choir students according to ensemble membership. Participants (N = 355) were high school students who had participated in their school's band, orchestra, or choir for 1 year or more. The author administered the Myers-Briggs Type…

A segmentation study is used to partition college students into groups that are more or less likely to adopt tablet technology as a learning tool. Because the college population chosen for study presently relies upon laptop computers as their primary learning device, tablet technology represents a "next step" in technology. Student…

Relational personality theorists propose that women have a tendency to view themselves in the context of relationships with others and to make decisions to optimize and maintain relationships. The current study explored whether relational identity may underlie women's career interests as measured by Holland's typology and examined possible…

Investigated two dimensions of a typology of police officers: perspective and passion. Test results indicate these dimensions failed to identify the four police types proposed by W.K. Muir relating to dimensions of: the professional, enforcer, reciprocator, and avoider. The four types appear as general characters defined by several dimensions.…

Mothers of children attending nursery schools completed the Behavior Style Questionnaire (BSQ) from which scores for nine temperament categories were derived. Found membership in groups based on factor scores independent of sex, socioeconomic class, age but not ordinal birth position. (Author)