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Download full textBanatao, Mary Ann B.; Malenab-Temporal, Conchita – TESOL International Journal, 2018
Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…
Descriptors: Television, Advertising, Code Switching (Language), Syntax
Direct linkMontanari, Simona – Journal of Child Language, 2009
This study examines pragmatic differentiation in early trilingual development through a longitudinal analysis of language choice in a developing Tagalog-Spanish-English trilingual child. The child's patterns of language choice with different language users are analyzed at age 1 ; 10 and 2 ; 4 to examine: (1) whether evidence for pragmatic…
Descriptors: Language Patterns, Pragmatics, Multilingualism, Longitudinal Studies
