The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Despite the existence of many studies on the identity of language learners in the offline settings, few focus on how English language learners in the expanding circle construct their identity through their use of English and their choices over their first language capital as they enjoy variations of multilinguacultural exposes in the digital…

The main focus of the article is on teachers' classroom language practices in eight primary schools in Oshana and Khomas school regions. Language ideologies and translanguaging practices were used as a theoretical framework to evaluate the language ecologies that were created by the language practices in the schools included in the research study.…

Translanguaging has gained prominence as a pedagogical orientation that promises to promote the rights of minoritized migrant students by valuing pre-existing multilingualisms and identities. However, the effects of classroom translanguaging on teacher and student outlooks and relations of inequality are far from universal. In this paper we…

This study explored multilingual students' attitudes towards translanguaging after the practice was introduced in group activities aimed at improving their English language skills and classroom engagement. A cohort of students taking a pre-sessional English course at a college of technology in Rwanda were initiated into translanguaging. They were…

This investigation of translanguaging is grounded upon the ubiquitous theme of "structures" explicitly and implicitly found in the translanguaging literature. Through this theme, this paper begins by providing a novel theoretical framework followed by considering the need for translanguaging (e.g., education's growth of multilingualism;…

In this classroom-based qualitative study, we examine how a small group of content area teacher candidates developed emerging critical language awareness (CLA) during one graduate-level translanguaging-infused teacher education course on multilingual theories and practices. The findings point out the potential of translanguaging in prompting…

The concepts of identity and translanguaging have been a focus of considerable theorizing and research in recent years, and have clarified important dimensions of how people interact in both monolingual and multilingual settings (Barkhuizen, 2016; Creese and Blackledge, 2015; Darvin and Norton, 2018; Otheguy et al., 2018). In this article we would…

This article undertakes a textual analysis of an autobiographically informed novel, "American Street," to analyze the process of identity formation of a Black Haitian immigrant youth in the United States. Black immigrant youth remain an understudied demographic in literacy research compared with their Latinx and Asian immigrant…

South Africa is a country characterised by great linguistic diversity. Large indigenous languages, such as isiZulu and isiXhosa, are spoken by many millions of people, as well as the languages with European roots, such as Afrikaans and English, which are spoken by several millions and used by many more in daily life. This situation provides a…

Does English always play an important role in constructing identities within the multimodal ad? This question has wide-ranging implications for the study of identity constructions in bilingual advertising in particular, and for bilingualism and multilingualism generally. This article presents a critical-cognitive approach that is an evidence-based…

This article reports on the outcome of utilising a multilingual strategy that promotes translanguaging to support primary grade learners and the enablers and constraints of the implementation of such strategies. Purposive sampling was used to select two schools. Grade 5 and 6 learners (N = 162) and their teachers (N = 3) participated in the study.…

This study describes multilingual students' authentic use of their multiple languages in a science classroom in Viljoensdrift, South Africa. There has been a broad scope of research conducted by several researchers with regards to translanguaging and all have proven it to be an effective pedagogical tool that can be used in the process of teaching…

Language is the main resource for meaningful action, including the very formation of selves and psychosocial identities, shaped by practical norms, beliefs, and values. Thus, language education constitutes one of the most powerful means for both social reproduction and social production and ideological maintenance and utopian innovation. In this…

This study investigates lexical transfer in four German learners' oral production of L3 Swedish. They have already learned English as an L2. The point of departure is Williams and Hammarberg's [1998. Language switches in L3 production: implications for a polyglot speaking model. "Applied Linguistics," 19, 295-333] case study in which…