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Banatao, Mary Ann B.; Malenab-Temporal, Conchita – TESOL International Journal, 2018
Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…
Descriptors: Television, Advertising, Code Switching (Language), Syntax
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Bautista, Maria Lourdes S. – Studies in Philippine Linguistics, 1977
The structure of the Noun Phrase (NP) is analyzed in a corpus featuring Tagalog-English code-switching. Instances of first language (L1) NP's appearing as subjects and complements in second language (L2) sentential units are examined to gain insight into code-switching. Ten thirty-minute tapes of a radio program in Tagalog provided the corpus for…
Descriptors: Bilingualism, Code Switching (Language), English (Second Language), Language Research