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Preparing Public Relations' Practitioners for the AI Era: Advancing Pedagogical Principles in Public Relations' Artificial Intelligence Education
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Aimei Yang – Journalism and Mass Communication Educator, 2025
At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…
Descriptors: Artificial Intelligence, Public Relations, Programming, Coding
Prompting, Patience, and Perspective: Applying Transformational Teaching Theory to Using Artificial Intelligence in a Coding Course
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Cindy Royal – Journalism and Mass Communication Educator, 2025
Artificial intelligence (AI) has taken the forefront in discussions of the future of media and education. Although there are valid concerns, AI has the potential to be useful in learning new skills, particularly those related to computer programming. This case study depicts the ways AI was introduced to assist in teaching coding, specifically in a…
Descriptors: Artificial Intelligence, Coding, Programming, Computer Science Education
External Resource Use for Undergraduates Learning Coding in Communications
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Sturgill, Amanda; Hannam, Ben; Walsh, Brian – Journalism and Mass Communication Educator, 2018
Researchers collected and analyzed data from 85 undergraduate communication majors enrolled in a one-credit technology and coding course. Instructors offered various out-of-class supports to determine which ones students used and valued. Student behaviors clustered: One group preferred interpersonal support; another, content support. Most support…
Descriptors: Undergraduate Students, Communications, Faculty Workload, Majors (Students)