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Wackman, Daniel B. – 1976
This report provides data from a larger study investigating consumer socialization of children which focused on the processes by which children acquire knowledge skills and attitudes related to consumer behavior. The research has utilized two theoretical perspectives: cognitive development and information processing theories. The data reported are…
Descriptors: Age Differences, Cognitive Development, Cognitive Processes, Commercial Television
Oliver, Lauren – 1987
Arguments for and against banning television commercials aimed at children under age 12, as well as the role of the Federal Trade Commission (FTC), the First Amendment, and parents in regulating such commercials, are explored in this paper. Following an introduction that describes the controversy, a second section of the paper details the…
Descriptors: Advertising, Children, Childrens Rights, Childrens Television
Choate, Robert B. – 1976
Food advertising and its effects on children are discussed in this document petitioning the Federal Trade Commission (FTC) to amend a proposed rule on food promotion for the benefit of children under twelve. Extensive information is presented on television food commercials and their influence on children's nutritional beliefs and eating habits.…
Descriptors: Agency Role, Child Advocacy, Children, Childrens Television