An empirically-based theory is proposed that relates media's most essential modes of presentation--their symbol systems--to modes of cognitive representation and to the acquisition of knowledge. This book draws upon scholarship in such areas as the study of symbol systems, cognition, cognitive development, psycholinguistics, and mass…

According to Alfred North Whitehead, education precedes through three stages as it develops students' minds: (1) romantic; (2) precision; and (3) generalization. These stages are related to Whitehead's ideas about prehension and symbolic reference. Educational practices should strike a balance between the stages to encourage learning. (PP)