Previous studies tend to focus on two facets of creativity: everyday creativity (little-C) and actual creative achievement (Big-C). While little-C and Big-C both involve divergent thinking (DT), the role of DT in their relationship remains unclear. Here, we assessed the creativity scores of 64 adults, including the Creative Behavior Inventory…

Artificial intelligence (AI) systems capable of generating creative outputs are reshaping our understanding of creativity. This shift presents an opportunity for creativity researchers to reevaluate the key components of the creative process. In particular, the advanced capabilities of AI underscore the importance of studying the internal…

When people are working on creative tasks, they make progress in conscious thought (CT) and unconscious thought (UT) processes. UT occurs outside conscious awareness, and unlike CT, it is independent of working memory resources. Previous studies suggest UT is more influential under certain conditions, known as the UT effect. Typically, these…

This article presents the PTSI (Person x Task x Situation Interaction) theory of creativity. The theory deals with the creative person, the deployment of creativity in tasks, the ecological context in which this deployment takes place, and the types of creative products that result. The theory draws upon a wide range of previous work. The article…

Most research on the creative process has focused on idea generation, and the prevalence and influence of many other creative subprocesses remain poorly understood. To clarify different subprocesses' respective roles in creative work, this study investigated their frequencies and associations with creativity-related personal characteristics and…

This research comprises two studies investigating the impact of mood and cognitive stimulation on creativity, with a focus on the role of task type. The first study focused on idea generation, whereas the second explored slogan generation, revealing differing outcomes for distinct tasks. Positive and negative moods were induced through memory…

The aim was to determine the effect of an 8-week programme of active breaks on memory, attention-concentration, mathematical calculation, linguistic reasoning and creativity in adolescent students. One-hundred-sixty-two adolescents (12.27 ± 0.47 years; range = 12-13 years) participated in this study. The intervention was based on four daily active…

Understanding and supporting pre-service teachers' creativity in collaborative instructional design has gained increasing attention. To design novel and effective learning experiences or activities for students, they need to build empathy with students, that is, understanding students' learning needs. This study aimed to (1) explore the patterns…

While creativity has traditionally been linked to arts education, the importance of developing the ability to think creatively across the school curriculum has grown in prominence (James et al. 2019), reflected by its inclusion in OECD PISA 2022 for the first time (OECD, 2024). Creativity enables learners to thrive in a rapidly evolving workplace,…

The traditionally studied positive outcomes of creativity tend to be product-focused, such as Big-C contributions, good grades, or strong work performance. This paper makes an argument for the importance of less-discussed products of the process--the benefits that arise from being creative, regardless of one's abilities or level of achievement.…

Contemporary technological advancements offer new possibilities for enhancing user creativity. We aimed to explore how technology can boost student creativity to meet the twenty-first century's demand for innovative talent. Based on the 4P model of creativity (person, process, product, and press) and constructivist theory, a virtual reality (VR)…

The goal of this study was to examine maladaptive daydreaming and the associations with emotion regulation difficulties, creative processes, creative self-efficacy, and creative personal identity. A non-clinical sample of active participants (N = 361) was investigated. A series of Pearson correlations, multivariate, multilinear regressions, and…

As artificial intelligence and natural language processing methods rapidly develop, communication plays a pivotal role in every-day interactions. In this theoretical paper, we explore the overlap and commonalities between question-asking and prompt engineering. While seemingly distinct, these processes share a common foundation in essential skills…

STEM is a field where gender stereotypes regarding men persist. Women are underrepresented compared to men in STEM fields. The social belief that engineering is only for men discourages young girls from pursuing such endeavors. Encouraging young girls to enter STEM fields is crucial to dispel these stereotypes. Therefore, one of the essential…

As the repercussions from post-pandemic normative management continue, digital information and communication technologies have become widely integrated into teaching and learning across ages and environments. Most countries prioritize developing student media literacy to equip them for a digitalized society and diverse educational environments.…