Previous studies tend to focus on two facets of creativity: everyday creativity (little-C) and actual creative achievement (Big-C). While little-C and Big-C both involve divergent thinking (DT), the role of DT in their relationship remains unclear. Here, we assessed the creativity scores of 64 adults, including the Creative Behavior Inventory…

Artificial intelligence (AI) systems capable of generating creative outputs are reshaping our understanding of creativity. This shift presents an opportunity for creativity researchers to reevaluate the key components of the creative process. In particular, the advanced capabilities of AI underscore the importance of studying the internal…

Creative thinking, recognized as a fundamental life skill, is a complex process influenced by cognitive load. While literature has addressed the integration of cognitive load theory into creative thinking research, a comprehensive synthesis is lacking. To address this gap, we conducted a systematic review and deductive thematic analysis, drawing…

When people are working on creative tasks, they make progress in conscious thought (CT) and unconscious thought (UT) processes. UT occurs outside conscious awareness, and unlike CT, it is independent of working memory resources. Previous studies suggest UT is more influential under certain conditions, known as the UT effect. Typically, these…

This article presents the PTSI (Person x Task x Situation Interaction) theory of creativity. The theory deals with the creative person, the deployment of creativity in tasks, the ecological context in which this deployment takes place, and the types of creative products that result. The theory draws upon a wide range of previous work. The article…

Most research on the creative process has focused on idea generation, and the prevalence and influence of many other creative subprocesses remain poorly understood. To clarify different subprocesses' respective roles in creative work, this study investigated their frequencies and associations with creativity-related personal characteristics and…

This study explored the relationship between digital gaming and creativity by conducting a meta-analysis of effect sizes using data from 78 effect sizes in 19 studies encompassing 3,172 samples. We employed a two-level multivariate model with a robust variance estimator and conducted separate analyses for between-subject and within-subject…

A wandering mind is not always a creative mind. Anecdotes about ideas spontaneously entering awareness during walks, showers, and other off-task activities are plenty. The science behind it, however, is still inconclusive. Creativity might result from how thought context--whether thoughts are on-task or off-task--relates to thought dynamics--how…

This research comprises two studies investigating the impact of mood and cognitive stimulation on creativity, with a focus on the role of task type. The first study focused on idea generation, whereas the second explored slogan generation, revealing differing outcomes for distinct tasks. Positive and negative moods were induced through memory…

The "standard" definition of creativity as novel and useful describes creative products, but creativity is constituted by processes. This misalignment contributes to the oft-noted challenges of operationalizing creativity. Here, we distinguish creativity as a process from creativity as an attribute (i.e. "creative-ness").…

The aim was to determine the effect of an 8-week programme of active breaks on memory, attention-concentration, mathematical calculation, linguistic reasoning and creativity in adolescent students. One-hundred-sixty-two adolescents (12.27 ± 0.47 years; range = 12-13 years) participated in this study. The intervention was based on four daily active…

In this exchange, the authors each address five questions about creativity, and then provide a final synthesizing response. The five questions they address are: (1) What is creativity? Are there different processes, types, or kinds of creativity, and if so, what are they? (2) What are the major obstacles to people thinking and acting creatively?…

Understanding and supporting pre-service teachers' creativity in collaborative instructional design has gained increasing attention. To design novel and effective learning experiences or activities for students, they need to build empathy with students, that is, understanding students' learning needs. This study aimed to (1) explore the patterns…

While creativity has traditionally been linked to arts education, the importance of developing the ability to think creatively across the school curriculum has grown in prominence (James et al. 2019), reflected by its inclusion in OECD PISA 2022 for the first time (OECD, 2024). Creativity enables learners to thrive in a rapidly evolving workplace,…

The traditionally studied positive outcomes of creativity tend to be product-focused, such as Big-C contributions, good grades, or strong work performance. This paper makes an argument for the importance of less-discussed products of the process--the benefits that arise from being creative, regardless of one's abilities or level of achievement.…