This report presents two research studies. The first, an experiment using 176 fifth graders, tested three hypotheses: (1) When content is held constant across messages, different formats of a medium differentially call for mental skills. (2) Formats which call for the same skills in different ways affect learners differently. (3) The TV formats…

Using 280 5th graders as subjects, an experiment was carried out to answer the following questions: (1) do certain indentified television formats have effects on cognition? (2) Is mastery of various cognitive skills correlated with extraction of knowledge from a television message which employs the corresponding format? It was hypothesized that:…

The five chapters of this book discuss children's development and learning. Chapter 1, by Barbara Z. Presseisen, raises fundamental questions about schooling and learning. Chapter 2, by Robert J. Sternberg, presents a theory of intellectual styles and discusses its relevance for education. The theory concerns the ways in which people use their…