The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…

Scholars and researchers generally believe that scientific inquiry is an important activity for cultivating students' applied knowledge and high-level thinking ability. The process of scientific inquiry can promote students' learning motivation and trigger their higher-order thinking ability. However, students may not have enough prior knowledge…

This study adopted eye movement miscue analysis research method to examine and illustrate the cognitive and psychological processes of meaning construction and error detection in reading Chinese. Eighteen Taiwanese grade five elementary students read a short Chinese text with six embedded errors. Results show that like earlier studies, only about…

This study examined the extent to which Chinese children with dyslexia show temporal processing deficits in addition to deficits in various forms of attention. In total, 104 Chinese children in primary school (Grades 3-6) were recruited in Taiwan. Half of the children were identified as having dyslexia, and the other half were typically developing…

The purpose of the study was to investigate university learners' visual attention during a PowerPoint (PPT) presentation on the topic of "Dinosaurs" in a real classroom. The presentation, which lasted for about 12-15 min, consisted of 12 slides with various text and graphic formats. An instructor gave the presentation to 21 students…

This study focused on a comparison of the visuo-spatial abilities (correct rate and speed) between dyslexic and normal students in Taiwan and Hong Kong. There were a total of 120 10-12 year old students. Thirty students had been diagnosed as dyslexic in Taiwan (T.W. dyslexia) and thirty students had been diagnosed as dyslexic in Hong Kong (H.K.…