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Direct linkKe, Shih-Chiang; Gupta, Ankit; Lo, Yu-Hui; Ting, Chih-Chung; Tseng, Philip – Cognitive Research: Principles and Implications, 2023
The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…
Descriptors: Visual Perception, Cues, Cognitive Processes, Prior Learning
Rehrig, Gwendolyn L.; Cheng, Michelle; McMahan, Brian C.; Shome, Rahul – Cognitive Research: Principles and Implications, 2021
A major problem in human cognition is to understand how newly acquired information and long-standing beliefs about the environment combine to make decisions and plan behaviors. Over-dependence on long-standing beliefs may be a significant source of suboptimal decision-making in unusual circumstances. While the contribution of long-standing beliefs…
Descriptors: Cognitive Processes, Decision Making, Semantics, Bayesian Statistics
