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O'Keefe, Daniel J.; Brady, Robert M. – Social Behavior and Personality, 1980
The attitudes of cognitively complex subjects were not more likely to polarize after thought. No differences between complex and noncomplex subjects were obtained with the original set, and with the replication set noncomplex subjects were more likely to polarize. Results suggest limitations on the generality of polarization. (Author)
Descriptors: Attitude Change, Change Agents, Cognitive Processes, Evaluative Thinking