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Direct linkTawfik, Andrew A.; Gill, Anila; Hogan, Maureen; S. York, Cindy; Keene, Charles Wayne – Technology, Knowledge and Learning, 2019
Proponents of problem-based learning suggest that learners should solve problems that are representative of the types of issues that practitioners face. However, this is challenging because novices lack the essential experiences that inform solutions. According to case-based reasoning, one way to overcome this gap is by providing a set of cases…
Descriptors: Novices, Problem Based Learning, Cognitive Processes, Marketing
