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Cochran, Lida M.; And Others – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1980
Argues that visual literacy should be studied through a cognitive approach, and describes principles of punctuating and structuring that can be used to develop a new standard of experimental validity. Triadic interaction theory and the role of strategies in research are discussed, as well as a new orientation to research. (BK)
Descriptors: Audiovisual Communications, Behavioral Science Research, Bibliographies, Cognitive Development
Download full textFleming, Malcolm L.; And Others – 1968
Since structural dimensions of knowledge and learner contribute to preferred message structure, an understanding of structural relationships can aid in the more effective design of instructional messages. Five studies were conducted to explore these relationships. Knowledge structure was defined as the iconic representation of the body of…
Descriptors: Audiovisual Communications, Cognitive Processes, Communication (Thought Transfer), Content Analysis
