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Gibb, J. Douglas; MacDougall, Allan B. – 1972
This study is part of a program designed to attempt identification of dissonance through components of electrophysiological instrumentation, for measuring and presenting to a person some of his own unconscious dissonance, of which he is normally unaware. Using college students as subjects, the authors used attitude ratings on values to attempt to…
Descriptors: Analysis of Variance, Attitude Change, Behavioral Science Research, Cognitive Processes