This study is part of a program designed to attempt identification of dissonance through components of electrophysiological instrumentation, for measuring and presenting to a person some of his own unconscious dissonance, of which he is normally unaware. Using college students as subjects, the authors used attitude ratings on values to attempt to…

The author reviews and evaluates the principal theoretical measures of attention categorized in three areas: self-report measures, operant behavioral measures, and psychophysiological measures. Self-report measures include a variety of rating scales, interest and attitude scales, Krugman's "number of 'connections,'" and program audience analyzers.…

The previous article in this series introduced the triune brain, the three components of which handle specialized life tasks. The survival brain, or brain stem, directs automatic physiological functions, such as heartbeat and breathing, and mobilizes fight/flight behaviour in times of threat. The emotional (or limbic) brain activates positive or…

Chapters contained in this volume, each with a list of references appended, are: "Scientific Psychology in Transition" by Gregory A. Kimble; "Higher Mental Processes as the Bases for the Laws of Conditioning" by Eli Saltz; "Reification and Reality in Conditioning Paradigms: Implications of Results When Modes of Reinforcement are Changed" by David…