The incongruity-resolution model plays a key role in the cognitive mechanisms of perceived humour. This study employed the incongruity-resolution model to discuss humorous design techniques to help design novices and students understand the influence of various humorous design techniques on perceived humour. First, 260 humorous products currently…

Metaphor is a tool that helps us perceive the world by expressing more than word art. Metaphors are used in certain areas of education. It appears in different ways in the fields of literature, philosophy, sociology, educational sciences, social studies. Teachers also tell concrete and abstract data through metaphors to make it easier to keep in…

The present study looks into the largely unexplored territory of the cognitive underpinnings of semantic approximations in child language. The analysis of a corpus of 233 semantic approximations produced by 101 monolingual French-speaking children from 1;8 to 4;2 years of age leads to a classification of a significant number of them as instances…

Since mathematical proof and proving are in the center of mathematics; preservice mathematics teachers' perceptions against these concepts have a great importance. Therefore, the study aimed to determine preservice mathematics teachers' perceptions towards proof and proving through metaphors. The participants consisted of 192 preservice…

This article takes "measurement" as a will to determine or fix space and time, which allows for a comparison of ontological models of space and time from Western and Maori traditions. The spirit of "measurement" is concomitantly one of fixing meaning, which is suggested as the essence of the growth of the scientific genre of…

Slippery slope arguments (SSAs) have a bad philosophical reputation. They seem, however, to be widely used and frequently accepted in many legal, political, and ethical contexts. Hahn and Oaksford (2007) argued that distinguishing strong and weak SSAs may have a rational basis in Bayesian decision theory. In this paper three experiments…

Creativity has emerged in the focus of neurocognitive research in the past decade. However, a heterogeneous pattern of brain areas has been implicated as underpinning the neural correlates of creativity. One explanation for these divergent findings lies in the fact that creativity is not usually investigated in terms of its many underlying…

Vocabulary learning and teaching has been one of the main issues in ESL/EFL learning and teaching research. EFL teachers in China, in particular, are grappling with the effective vocabulary teaching methods. This paper is doing part of this job in a different way. It discusses three principles based on Cognitive Linguistics (CL), namely the study…

What are the consequences of calling things by their names? Six experiments investigated how classifying familiar objects with basic-level names (chairs, tables, and lamps) affected recognition memory. Memory was found to be worse for items that were overtly classified with the category name--as reflected by lower hit rates--compared with items…

We explore the hypothesis that induction of holistic or analytic strategies influences comprehension and processing of highly contextualized expressions of ordinary language, such as irony. Twenty undergraduate students were asked to categorize as coherent or incoherent a group of sentences. Each sentence completed a previous story, so that they…

Bowdle and Gentner (2005) proposed a reconciliation of the comparison and categorization models of metaphor comprehension. Their career of metaphor model posits that, as a metaphorical term becomes more conventional, its mode of processing shifts from comparison to categorization. However, other recent studies (Chiappe, Kennedy, & Chiappe, 2003;…

Hitherto, theories of similarity have restricted themselves to judgments of what might be called literal similarity. A central thesis of this paper is that a complete account of similarity needs also to be sensitive to nonliteralness, or metaphoricity, an aspect of similarity statements that is most evident in similes, but that actually underlies…