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Becker, Ann – 1980
Gestalt theory deals with the act of thinking and the construction of concepts in a situated manner, and, therefore, could be used to study how meaning is extracted from a visual display. Using the Gestalt framework of form cues and their usage patterns in the perception of, and learning from, visual media, researchers could study frame, line…
Descriptors: Cognitive Processes, Communication Research, Cues, Learning Theories
Kosslyn, Stephen; And Others – 1983
This book, describing the result of extended research on how charts/graphs convey information, develops a scheme for describing/analyzing information contained in graphs/charts. A psychological theory of knowledge of the reader and the mental events which occur in attempting to read a graphic display are the two focal points of the book. A…
Descriptors: Charts, Cognitive Processes, Communication Research, Experimental Psychology