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Langrehr, Don – Reading Online, 2003
Outlines a study in which television advertising supplied the text that college students were challenged to interpret. Explains that the language and images of this advertising posed a complex, cognitive challenge--even to these students at advanced levels of education. Concludes that information processing of television advertising presents a…
Descriptors: Cognitive Processes, College Students, Comprehension, Higher Education
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Simonson, Michael, Ed. – Association for Educational Communications and Technology, 2014
For the thirty-seventh year, the Research and Theory Division and the Division of Instructional Design of the Association for Educational Communications and Technology (AECT) sponsored the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Jacksonville, Florida. This year's Proceedings…
Descriptors: Educational Technology, Technology Uses in Education, Foreign Countries, Visualization
Braverman, Marc; Lehman, Rosemary – 1981
A study of the cognitive aspects of children's television watching addressed the following questions: To what degree is processing capability mediated by one's attentional set, as opposed to skills that one brings to the viewing situation? If attention is a significant mediating factor, is this true across various kinds of information one can…
Descriptors: Attention, Characterization, Cognitive Processes, Comprehension
Levin, Joel R.; Lesgold, Alan M. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1978
Consistent learning gains are associated with the use of pictures when experiments adhere to five ground rules: (1) prose passages are presented orally; (2) the subjects are children; (3) the passages are fictional narratives; (4) the pictures overlap the story content; and (5) learning is demonstrated by factual recall. (Author)
Descriptors: Behavior Patterns, Cognitive Measurement, Cognitive Processes, Comprehension
Hawkins, Robert P.; And Others – 1983
One hundred seventy-one middle school students participated in a study to assess cognitive activity during television viewing. Students completed a questionnaire about their favorite programs, viewing habits, and social reality beliefs, then viewed a 17-minute professionally edited episode of a family drama and answered a multiple choice…
Descriptors: Academic Achievement, Age Differences, Attention, Cognitive Development
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Simonson, Michael, Ed.; Crawford, Margaret, Ed. – Association for Educational Communications and Technology, 2006
For the twenty-ninth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Orlando, Florida. The Proceedings of AECT's Convention are published in two…
Descriptors: Research and Development, Professional Associations, Educational Technology, Teacher Educators