This study investigates the underlying patterns in elements of creativity conceptions among researchers using Q-methodology. Participants, who had published work on creativity, completed a Q-sort of 90 items related to creativity conceptions. The data analysis identified four distinct components: one emphasizing innovation and uniqueness, another…

Previous studies tend to focus on two facets of creativity: everyday creativity (little-C) and actual creative achievement (Big-C). While little-C and Big-C both involve divergent thinking (DT), the role of DT in their relationship remains unclear. Here, we assessed the creativity scores of 64 adults, including the Creative Behavior Inventory…

Artificial intelligence (AI) systems capable of generating creative outputs are reshaping our understanding of creativity. This shift presents an opportunity for creativity researchers to reevaluate the key components of the creative process. In particular, the advanced capabilities of AI underscore the importance of studying the internal…

Creativity is a cornerstone of human evolution and is typically defined as the multifaceted ability to produce novel and useful artifacts. Although much research has focused on divergent thinking, growing evidence underscores the importance of perceptual processing in fostering creativity, particularly through perceptual flexibility. The present…

Creative thinking, recognized as a fundamental life skill, is a complex process influenced by cognitive load. While literature has addressed the integration of cognitive load theory into creative thinking research, a comprehensive synthesis is lacking. To address this gap, we conducted a systematic review and deductive thematic analysis, drawing…

When people are working on creative tasks, they make progress in conscious thought (CT) and unconscious thought (UT) processes. UT occurs outside conscious awareness, and unlike CT, it is independent of working memory resources. Previous studies suggest UT is more influential under certain conditions, known as the UT effect. Typically, these…

This article presents the PTSI (Person x Task x Situation Interaction) theory of creativity. The theory deals with the creative person, the deployment of creativity in tasks, the ecological context in which this deployment takes place, and the types of creative products that result. The theory draws upon a wide range of previous work. The article…

Most research on the creative process has focused on idea generation, and the prevalence and influence of many other creative subprocesses remain poorly understood. To clarify different subprocesses' respective roles in creative work, this study investigated their frequencies and associations with creativity-related personal characteristics and…

Most jazz music contains some form of improvisation. Therefore, teaching improvisation, or spontaneous musical composition within a given context, remains an important task in music education. Discovering the neural processes involved in jazz improvisation might aid music educators who teach jazz improvisation and give researchers greater insight…

A wandering mind is not always a creative mind. Anecdotes about ideas spontaneously entering awareness during walks, showers, and other off-task activities are plenty. The science behind it, however, is still inconclusive. Creativity might result from how thought context--whether thoughts are on-task or off-task--relates to thought dynamics--how…

This research comprises two studies investigating the impact of mood and cognitive stimulation on creativity, with a focus on the role of task type. The first study focused on idea generation, whereas the second explored slogan generation, revealing differing outcomes for distinct tasks. Positive and negative moods were induced through memory…

Feedback drives creativity, yet how individuals benefit from it remains unclear. This study explored the cognitive and neural mechanisms through which interpersonal feedback promotes creativity. The fNIRS measured interpersonal neural synchronization (INS) during feedback, focusing on the prefrontal cortex and the right temporoparietal area.…

Why do creative ideas and solutions to unresolved problems benefit from taking a break? The idea of unconscious work as an explanation is so appealing that even after reading this paper, which states clearly that unconscious work is a fantasy based on no clear theory and no clear empirical evidence, some readers will claim that we are saying the…

Understanding the impacts of digital media such as video games is critical for scholarship during the digital transformation. While the literature on the effects of video games continues to grow, there is little work on positive effects, including creativity, either as an outcome from or process within games. Video games are a media type that…

The "standard" definition of creativity as novel and useful describes creative products, but creativity is constituted by processes. This misalignment contributes to the oft-noted challenges of operationalizing creativity. Here, we distinguish creativity as a process from creativity as an attribute (i.e. "creative-ness").…