Largely due to technological advances, methods for analyzing readability have increased significantly in recent years. While past researchers designed hundreds of formulas to estimate the difficulty of texts for readers, controversy has surrounded their use for decades, with criticism stemming largely from their application in creating new texts…

In their original report [Kunde, W., Kiesel, A., & Hoffmann, J. (2003). Conscious control over the content of unconscious cognition. "Cognition," 88, 223-242] maintain that ''unconscious stimuli [do not] owe their impact [...] to automatic semantic categorization'' (p.223), and instead propose the action-trigger theory of unconscious priming. In a…