A study was conducted investigating whether a sequence of visuals presented in a serial manner differs in connotative meaning from the same set of visuals presented simultaneously. How the meanings of pairs of shots relate to their constituent visuals was also explored. Sixteen pairs of visuals were presented to both male and female subjects in…

A study of the cognitive aspects of children's television watching addressed the following questions: To what degree is processing capability mediated by one's attentional set, as opposed to skills that one brings to the viewing situation? If attention is a significant mediating factor, is this true across various kinds of information one can…

Consistent learning gains are associated with the use of pictures when experiments adhere to five ground rules: (1) prose passages are presented orally; (2) the subjects are children; (3) the passages are fictional narratives; (4) the pictures overlap the story content; and (5) learning is demonstrated by factual recall. (Author)