Three conceptual frameworks for examining the cognitive response to film are reviewed. It is suggested that a phenomenological rather than atomistic conception of the film-viewer interaction will be most useful for the generation of further studies in this area. (Author/RM)

According to the theory of Piaget, until the age of two the chief developmental factor of a child is the permanence of an object or the ability to retain mental images. Between two and six he begins to use mental images, and as he develops the ability to retain a mental image he begins to imitate things from the past which he has seen or…

Experimental phenomenology requires that educators acknowledge the experiences of the learner. Today, many of those experiences are images that come from television. In a behaviorist or humanist tradition, learning takes place through experience, and learners comprehend, make decisions, and analyze their behavior through reflection. Meaning is…

For the thirty-sixth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Anaheim, California. The Proceedings of AECT's Convention are published in two…

Findings from fieldwork analyzing children's use of four interactive multimedia programs are compared with a description of early film features and used as the basis to consider problems faced by an audience encountering a nascent medium. Methods adopted to facilitate understanding of films and their suitability for adaptation to multimedia…

Guiding the student to see for himself and extend his senses so that he is aware of his world, of others, and of himself should be a major goal in film study. This book describes a two semester film study course which was designed to accomplish this goal for high school and college students. The first chapter establishes a rationale for film…

This book of readings consists of selected papers presented under five topics: (1) Research and Theory--18 papers including research on visual effects on attitude and cognition, students of different field dependence levels, modern and postmodern design on reader perceptions of news, effects of gray shades, short-term memory capacity differences,…