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Tower, Roni Beth; And Others – 1977
This paper reports on an experiment to determine: (1) the effects of two different styles of television program format on the ability of preschool children to recall program content and (2) the cumulative effect of sustained viewing of particular programs upon spontaneous play behavior. Three groups of preschoolers (totaling 58) were exposed to…
Descriptors: Affective Behavior, Behavior Patterns, Childrens Television, Cognitive Processes