Although techniques of autosuggestion in personal development have a long history in some Eastern cultures, suggestibility as a character trait first came into focus in the West with the "animal magnetism" of Franz Mesmer. The uncovering of the nature and phenomena of hypnosis resulted in a steady and enduring interest in this state of…

In experiments where hypnotized subjects learned one word list while happy or sad, retention proved to be surprisingly independent of the congruence of learning and testing moods. Learning mood provided a helpful retrieval cue and differentiating context only where subjects learned two word lists, one while happy, one while sad. (EJS)