While hemispheric differences in global/local processing have been reported by various studies, it is still under dispute at which processing stage they occur. Primarily, it was assumed that these asymmetries originate from an early perceptual stage. Instead, the content-level binding theory (Hubner & Volberg, 2005) suggests that the hemispheres…

Rob MacLaury's Vantage Theory, VT, models the way in which a cognizer constructs, recalls, uses, and modifies a category in terms of point of view or vantage. Alongside of VT, there is place for the kind of semantic specification found in the lexicon. VT2 [Allan, Keith, 2002. "Vantage theory, VT2, and number." "Language Sciences" 24(5-6), 679-703…

This study explores some specific aspects of compatibility between cognitive models. Robert E. MacLaury's theory of vantages as arrangements of coordinates and Lakoff's concept of radial categories are mutually reinforcing to an analysis of semantic polysemy. Vantage Theory (VT) includes the notions of "zooming in" and "zooming out", allowing…

This paper is an application of Robert E. MacLaury's Vantage Theory (VT) to the analysis of real life spoken discourse. It utilizes Dennis R. Preston's (1994) modification of MacLaury's VT. It elucidates how cognitive processes of coordinate selection and combination contribute to the on-line construction of category membership in the abstract…

Vantage Theory (VT) and Cognitive Grammar (CG) both rely crucially on the cognitive phenomenon of categorization as well as on the semantic/pragmatic notion of participant point of view in making claims about human linguistic production and perception. In this paper these commonalities of commitment are explored, as are the differences in the ways…

The Polish set of terms for blue includes, inter alia, the following adjectives: "niebieski" "blue", "blekitny" "(sky) blue", "granatowy" "navy blue", "lazurowy" "azure", "modry" "(intense) blue" and "siny" "(grey) violet-blue". The adjective "niebieski" is the basic term; however, it shares some of its functions with "blekitny", which is…

The central claim of this paper is that Vantage Theory is able to provide a much-needed explanatory account of the seemingly unrelated differences between lexical and morphological antonyms of dimensional adjectives in Slavic languages. In a case study, I compare two antonyms of the Russian adjective "vysokij" "high", a morphologically unrelated…

How do people define ethnicity and its membership? Primordialists argue that people group themselves using "primal" or permanent characteristics like physical similarity or a common language, religion, or history. Social mobilizationists, however, see ethnicity as more situational social phenomena, as an informal organization whereby…

The linguistic relativity hypothesis proposes that speakers of different languages perceive and conceptualize the world differently, but do their brains reflect these differences? In English, most nouns do not provide linguistic clues to their categories, whereas most Mandarin Chinese nouns provide explicit category information, either…

The article presents a usage-based analysis of color attribution, i.e. the construal of the relation between color property and an entity to which it is attributed in painting descriptions. The study is based on the corpus of 100 catalog entries written for American art museums. It focuses on the two most frequent morpho-syntactic patterns in the…

The paper investigates Polish punk and hip hop (rap) song lyrics broken down into frequency lists. In an analysis inspired by MacLaury's view of categorization, the construals of punk and hip hop worldviews are shown to vary in the distance of the observer from the world, the width of the viewing frame, as well as the granularity and density of…

Vocabulary learning and teaching has been one of the main issues in ESL/EFL learning and teaching research. EFL teachers in China, in particular, are grappling with the effective vocabulary teaching methods. This paper is doing part of this job in a different way. It discusses three principles based on Cognitive Linguistics (CL), namely the study…

Synthesizes MacLaury's vantage theory, Barsalou's frame theory, and the relation between similarity, commonality, and difference. Frame theory elaborates on the structural components of mental representations, while vantage theory elaborates on the processing by which these components are integrated. (Author/VWL)

Shows that the categorical processes brought to light by MacLaury (1995, 1997) make it possible to account for differentiated activations of social representation. Considers the issue of unified versus dichotomized interpretations of data when these foster more than one view of a topic, and suggests that vantage theory settles the question in…

Introduces this special issue of the journal, which focuses on vantage theory. Articles in this issue demonstrate applications of vantage theory across diverse realms of cognition. (Author/VWL)