This investigation of cognitive effort begins with a review of cognitive principles relating to memory and graphic encoding of information. The cognitive framework described allows explanation of improved memory due to reparsing of graphic representations. It also provides the basis for optimizing graphical material design to insure best retention…

Two groups of undergraduates differing in reading ability were tested on a number of reaction-time tasks designed to determine the speed of encoding visual information at several different levels, tests of sensory functions, verbal and quantitative reasoning ability, short-term auditory memory span, and ability to comprehend spoken text.…